ISE’s advertising and media strategy have won numerous awards throughout the years, including Service Industry Advertising Awards (SIAA), Financial Communications Society (FCS) Portfolio Awards and JFAM Media Awards.
In 2002, ISE launched its “Revolution” campaign, designed to capture ISE’s pioneering spirit as a superior trading marketplace. ISE launched a new campaign in 2003, designed to promote its growing offering of indexes. 2006 marked the launch of the ISE Stock Exchange with an innovative and integrated advertising campaign, which included print and outdoor executions. ISE FX Options advertising launched in 2007, promoting the first exchange-listed foreign currency options through the development of an integrated print and online advertising campaign. In 2008, ISE and Eurex launched a campaign to commemorate their first year of partnership by illustrating the two exchanges' common strengths, strategic advantages and upcoming offerings. The "Eclipse" campaign was the first joint campaign with ISE and Eurex and consisted of print and online ads in US-based publications. A microsite, which has since been re-dedicated to the Eurex/ISE link project, was created to elaborate upon key points in the campaign.
Click on a thumbnail above for additional details about individual ISE ads. |